Steve Jobs: Think Different
A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they...
View ArticleJonathan Ive: It’s very easy to be different
"There are different approaches — sometimes things can irritate you so you become aware of a problem, which is a very pragmatic approach and the least challenging. What is more difficult is when you...
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